For the first time, BlaBlaCar extended its multimodal offer into micro-mobility by joining forces with Swedish e-scooter company Voi Technology. Thanks to this strategic partnership, BlaBla Ride scooters will help French cities and their citizens have access to safe and sustainable mobility at a time when it is more crucial than ever. Both companies remain separate legal entities.
As cities emerge from lockdown across France, the need for access to safe and sustainable transport is critical. BlaBlaCar has chosen to extend its offer and partner with Voi Technology to offer BlaBla Ride Scooters.
“Scooters and micro-mobility can transform the way that people live, work and move through cities just as carpooling has transformed long-distance travel”
In the coming months, BlaBlaCar and Voi Technology will build a seamless integrated experience. BlaBlaCar’s 18 million members in France will be able to connect through their BlaBlaCar account on the BlaBla Ride app. Members will also be able to select a scooter to ride on the last mile of a longer carpool or bus trip, powering a convenient and environmentally efficient door-to-door journey. Together, through their complementary expertise and user bases, BlaBlaCar and Voi can help make scooters available and reliable across large French cities and provide a responsible service respectful of local regulations.
The first step of the partnership will consist in co-branding Voi’s app and scooters as BlaBla Ride, starting on June 5th. Current Voi users in France won’t face any significant changes other than Voi app and scooters progressively including the new BlaBla Ride brand identity.
“I am very pleased with this partnership. We are both leaders in our field and share the passion of reducing car emissions and fostering shared mobility. By working together, we will create the best of both worlds and at the same time both companies can focus on their respective strengths – so it’s a win-win all around”, says Fredrik Hjelm, Co-Founder and CEO, Voi Technology.
“Voi and BlaBlaCar have a common enemy: inefficient car usage and CO2 emissions. By joining forces, we can go one step further in making mobility smarter and more efficient in cities. This cooperation has been a long time in the making, but now it seems more than ever relevant to our members in the wake of Covid-19, and as regulation creates a clearer playing field for micro-mobility” says Nicolas Brusson, Co-Founder and CEO, BlaBlaCar. “Scooters and micro-mobility can transform the way that people live, work and move through cities just as carpooling has transformed long-distance travel.”
BlaBlaCar’s multimodal offer now spans from long-distance carpooling (BlaBlaCar) and buses (BlaBlaBus), to carpooling on commuting distances (BlaBlaLines) and now intra-city micro-mobility with BlaBla Ride.