Voi was created by successful technology entrepreneurs and leading behavioral health experts to help those considering suicide and living with behavioral health issues. Our team leverages its collective expertise in psychology, patient-provider communications, suicide research, and technology (including machine learning and artificial intelligence) to chart the future of behavioral health.

Voi is charting the future of behavioral healthcare.

McKay Thomas, CEO

Born in Glendale, CA, but raised across Washington, Idaho and Utah. He got his start early selling homemade toys to schoolmates in 3rd grade. At 17, while still in high school, he helped start a call center to help people refinance their FHA loans. At 18, just before leaving on a two-year Mormon mission to England, he helped start now America’s largest online pool table retailer PoolTables.com.

After exiting that venture, he moved to Sao Paulo, Brazil where he co-founded Baby.com.br and Dinda.com.br, two of the largest ecommerce companies in their spaces in Brazil. In Jan 2013, he moved from SP to SF to start First Opinion.

As an adventure traveler he’s been a part of several feats, including in 2015, when he was part of the first kayak expedition to paddle from Cuba to Florida.

Tom Frosheiser, COO

Tom has spent over 30 years in the healthcare space spanning population health, disease management, specialty pharmacy, homecare, medical devices and managed care. Most recently, he co-lead the development and rapid growth of Phytel, a tech enabled population health company which was acquired by IBM. Prior to Phytel, Tom was COO at Accordant, a specialty disease management and behavior change company, which he helped grow leading to its acquisition by CVS Caremark. He has been involved in numerous start-ups and early stage healthcare ventures responsible for Finance, Operations, Admin, Strategy and Client Experience.

Tom lives in NC but spends his free time outdoors at his place in Montana fly fishing, elk hunting, hiking, and skiing.

Bill Hudenko, CSO

Bill was born in Ridgewood, NJ, but grew up in Albuquerque, NM. Although initially interested in medicine (both his grandparents were physicians) he discovered a passion for psychology while at the University of Michigan. He then went on to earn his M.A. and Ph.D. in clinical psychology at Vanderbilt and then his PostDoc at Dartmouth.

Bill was a professor by 27 and has held positions at Cornell University, Ithaca College, and most recently Dartmouth College. Bill has a strong interest in the vocal expression of emotion and is one of the world’s experts on the production of laughter in children.

His work has been featured both in scientific journals and in media outlets such as the Discovery Channel, NBC, MSNBC, LiveScience, and NPR. He started Incente in 2012 to change the delivery of mental health care in the US and beyond.

Jay Marcyes, CTO

Born in Bloomington, IN, in 1979 but raised between Milpitas, CA and Bountiful, UT. After graduating from Brigham Young University in Computer Science, he was accepted into Law School at George Washington. After moving to DC, he ultimately decided to instead start a consumer tech company in Silicon Valley. He sold it 5 years later and feels like he dodged a bullet. Jay has hiked both the Appalachian trail and across Europe.

Rick Johnson, Vice President for Market and Business Development

Rick identifies and connects with organizations working to provide mental health care services to patients, employees, veterans, and service members. As a U.S. Marine Corps leader for 30 years, Rick has seen first-hand the devastating impact untreated mental health issues has on individuals and their loved ones. He is confident that, with sufficient focus, detection and effective treatment of mental health issues can be dramatically improved.

Previously, Rick served as a Vermont Assistant Attorney General, taught strategy and planning at the U.S. Naval War College, worked as the Associate Director of The Dartmouth Institute (a health policy think-tank), and created and helped lead Dartmouth-Hitchcock Health system’s innovation center.

Rick holds a JD from Vermont Law School, a MALD in international relations from Tufts University’s Fletcher School of Law and Diplomacy, a MA in strategy from the U.S. Naval War College, and a BS in oceanography from the U.S. Naval Academy.

He and his wife have two teenagers and live in Hanover, NH. He enjoys skiing, fishing, hiking, and traveling with his family.

Rachel Steed - Senior Product Manager

Rachel works with key stakeholders and the product team to define the vision for each product and develop solutions for institutions that need help identifying and supporting those with behavioral health issues.

Rachel believes that technology can help scale solutions that will help individuals, communities, and institutions overcome the challenges of behavioral health issues.

“I have loved ones who suffer with depression and friends who have turned their lives upside down as a result of an addiction. Technology can help bring acute awareness and action plans to friends, family and professionals eager to help. There is hope for healing and the journey is designed to be traveled together.”

Rachel started her career in HR at a health-tech company in 2011. She discovered her passion for product and development in 2013, when she joined First Opinion to help launch and scale what is now one of the largest doctor chat services in the U.S.  Her ability to focus on a problem and work with team members and customers to create solutions led her to establish the process for guiding product decisions at Voi.

Rachel earned a Bachelor’s degree in Marriage Family and Human Development from Brigham Young University.

She, her husband, and vibrant toddler live in San Francisco. When the weekend hits, she loves going out to eat, playing at the beach, and traveling to new places.


Brian Chee, Polaris Partners
Tony Conrad, True Ventures
Gary Swart, Polaris Partners
Sundeep Peechu, Felicis Ventures